Free for HVAC, plumbing & roofing

Stop guessing which ads are actually getting you jobs

Enter your monthly spend and jobs booked per channel. Get a plain-English verdict in 60 seconds — benchmarked against 800+ contractors. No agency. No setup.

No integrations needed

Results in 60 seconds

Built for trades, not marketers

$349

Average cost per Angi job — most contractors don't know this

60%

Of ad spend wasted when you only look at blended numbers

Typical gap between your best and worst channel — hidden in your total

The problem

Your total spend looks fine.
Your per-channel numbers don't.

Most HVAC, plumbing, and roofing owners track one number — total monthly ad spend. That single number hides everything.

$349

Average cost per Angi job

Most owners paying $1,000–1,500/mo get 3–4 jobs and have no idea they're spending $350 per booking.

$122

Average cost per Google Ads job

Same owner, same month — a 3x gap completely invisible when you only watch the total spend line.

$104

Average cost per LSA job

Google Local Services Ads are often the most efficient channel. Only 1 in 4 contractors tracks them separately.

60 sec

To see your real numbers

TradesCAC breaks out every channel, benchmarks it against real contractors, and tells you exactly what to do next.

Free calculator

Your numbers. Your verdict.

Pre-filled with example numbers. Replace with yours and hit calculate.

Monthly marketing breakdown

All fields optional — add what you know

Channel

Monthly spend

Jobs booked

Google Ads

Angi / HomeAdvisor

Facebook / Instagram

Google LSA

Direct mail

Average job value ($)

Cost per booked job by channel

Get this report every month

Monthly email with your updated numbers, trend vs last month, and one specific recommendation. Free for 30 days, then $49/month. Cancel any time.

How it works

Three steps. Sixty seconds.

No agency. No integrations. No learning curve.

Enter your numbers

Monthly spend and jobs booked per channel. Numbers from memory or a quick look at your accounts. Takes under a minute.

See cost per job by channel

Every channel broken out, color-coded, and benchmarked against 800+ real HVAC, plumbing, and roofing companies.

Get a plain-English verdict

Not "your ROAS is 3.2x." But "your Angi leads are costing 3x your Google LSA — here's what to do about it."

What contractors say

Real owners. Real numbers.

"Found out my Angi spend was costing $340 per job and my Google Ads were $118. I'd been treating them the same for two years. Cut Angi the next day."

Mike R.

HVAC owner, Phoenix AZ

"My agency was showing me blended ROAS and it looked great. This broke it out and showed Facebook was basically funding zero jobs. Saved $800/month."

Jason T.

Plumbing, Dallas TX

"Took me 90 seconds. I didn't even know what my LSA spend was doing separately. It's now my highest converting channel and I almost cut it."

Dave K.

Roofing, Atlanta GA

"Simple enough that I actually used it. I've tried three analytics tools and gave up on all of them. This one I understood in 30 seconds."

Sarah R.

HVAC & plumbing, Denver CO

Pricing

Start free. Upgrade when it's worth it.

The calculator is free forever. Pay when you want to track whether things are actually improving month over month.

Free

$0 forever

For any contractor who wants to check their numbers right now.

Full CAC breakdown by channel

Benchmark vs 800+ contractors

Plain-English verdict

Shareable result

Common questions

Do I need to connect my Google Ads or ServiceTitan account?

No. You type in your spend and jobs booked per channel. Takes 60 seconds. No logins, no API keys, no agency required.

Where do the benchmark numbers come from?

Industry data from 800+ HVAC, plumbing, and roofing contractors — including publicly available research from SearchLight Digital, which tracks over $40M in home services ad spend per quarter.

What if I don't know exactly how many jobs came from each channel?

Use your best estimate. Even rough numbers reveal the gap. Most owners find their worst channel is 3–4x more expensive than their best — you don't need precision to see that.

Does this work for plumbing and roofing too, or just HVAC?

Works for any home service business — HVAC, plumbing, roofing, electrical, pest control, landscaping. The channels and benchmarks apply across all trades.

How is this different from SearchLight or ServiceTitan analytics?

Those tools require connecting your CRM, call tracking software, and ad accounts — setup takes days and usually needs an agency. TradesCAC takes 60 seconds with no setup. It's built for owners who want a clear answer today, not a 90-day implementation project.